5 Effective Healthcare Marketing Strategies That WorkPhong Pham
Between 2009 and 2014, the number of stem cell clinics in the United States kept doubling each year. Where there was once just 2 clinics in 2009, by 2017, that exploded to over 700.
If you operate a stem cell clinic, it’s needless to say that you have lots of competition nowadays. So how do you make sure patients choose you instead of another clinic?
In this article, we’ll discuss 5 effective healthcare marketing strategies that’ll boost your business.
1. Up Your Content Marketing
Before people commit to choosing you as their trusted stem cell clinic, they’re most likely doing research beforehand. If you’re a clinic that doesn’t have much content out there, then users are less likely to trust you.
With content marketing, you’re generating quality pieces that present you as a thought leader in your industry. It shows you know what you’re talking about and care about answering patient questions.
Content marketing works very closely with search engine optimization (more on that later). This pushes your website up in a more visible position.
In any case, by creating content, you can boost brand awareness and establish your stem cell clinic as a trustworthy and reputable business.
2. Use Search Engine Optimization
Every day, Google gets over 1 billion health questions. If you’re not taking advantage of this organic traffic, then you’re really missing out.
A great way to get in on this action is to use search engine optimization (SEO). This is where you find a trending keyword that your potential clients are using. Then, you use it all throughout your web copy, including your landing pages, blog articles, image names, video descriptions, and meta data.
As a result, this pushes your website to the top of search engine results pages (SERPs).
But be careful not to go overboard with this. It used to be that back in the day, people abused this tactic and stuffed their content with keywords to get that coveted first place on the SERPs.
But today, Google’s caught on. They want users to get quality content, and when it’s stuffed with keywords, it compromises the integrity.
So now, if you’re caught keyword stuffing, your website is penalized and will actually rank lower. But as long as you use the keywords naturally, it should work in helping your site soar through the SERPs.
3. Create an Easy-to-Use and Intuitive Website
Remember how we said there are over 1 billion health-related searches on Google every day? While many are just looking for answers to their questions, a decent proportion of users are also open to consulting with a medical professional.
In that case, you want to ensure your website is easy to use and intuitive. First, users will land on your website to read that informative blog article you’ve written about how stem cell therapy can help with their immune system disorder.
Naturally, after they’ve read that, they may want to book an appointment. If they can’t easily find a way to do so, then they’ll click off and look elsewhere.
To avoid losing out on new patients, you need to make sure your website works in a logical manner so prospects can book appointments when they want to.
You’ll also have to make sure your website loads smoothly and quickly. If your site takes forever to load, users will click off, no matter how beautifully it’s done. Plus, Google will punish your SERP ranking if you have excruciating load times.
4. Try out Paid Ads
Many marketers mistakenly focus on just organic or paid traffic. But the truth is, you need a good balance of both to bring in the most clients.
You’ll have organic traffic covered solidly with content marketing. For paid traffic, you’ll have to look into things like PPC marketing. “PPC” stands for “pay-per-click”; you essentially buy ads on Google and only pay if people click on them.
Paid ads will garner you an immediate boost in traffic, which is advantageous when compared to content marketing. This is because if you win in a bid against competitors for a keyword, your ad will be displayed on the top of the SERPs when people search it.
This alone can boost awareness since your clinic name will pop up in front of patients who are interested in stem cell therapy. Plus, you don’t have to pay unless they actually click on that ad.
Organic traffic may be cheaper, but it will take you longer to build up. So if you’re looking for some short-term wins, then paid ads can definitely help you get there.
5. Use Social Media
You might think social media is just a tool for teenagers to connect with one another. But in the last few years, it’s also evolved to become a powerful tool for marketers to use; yes, even healthcare marketers.
Social media is a great platform for you to directly engage with prospects. It’s also great for sharing your content on, which can help with distribution.
Not to mention many of these platforms also have paid ads. So by getting social media accounts for your stem cell clinic, you can open so many more doors of opportunity to reach your target audience.
Start Using These Healthcare Marketing Tips
By using these healthcare marketing tips, you’ll be able to see a significant rise in the number of patients who seek you out for stem cell therapy.
Do keep in mind that not all of these strategies will get you overnight results. Remember to be patient and also monitor things closely so you can tailor your marketing strategy to get the best results possible.
Would you like more assistance with healthcare marketing? Then get in touch with us now. We’ll help you get those clients through the funnel.